Swifties, this is your era To culminate the campaign, Spotify will add different elements throughout the app and in OOH assets that nod to Taylor Swift’s fanbase, known as Swifties. After all, she is the top streamed artist globally for 2023. 
To celebrate Swift’s achievement, Spotify will debut 21 puzzle pieces filled with Taylor Swift easter eggs on billboards from Sao Paulo to Jakarta in the 48 hours leading up to Wrapped’s launch. The final artwork will reveal a video that’s filled with nods from the Taylor Swift universe, from cats to her infamous red lips. 
Anyone who listens to a Taylor Swift song during the week will see their music progress bar change colours to match the Eras album colour. The bar will also begin to sparkle, and the top Swift listeners will receive a special share card for social media and thank you messages from her. 
