In Selena Gomez’s world, blush is a big deal. Her makeup brand, Rare Beauty, has been launching cult-loved formulas in the Soft Pinch family since the brand debuted in 2020. Last night, at a Galentine’s event hosted in Los Angeles with Jennifer Aniston (who has her own beauty brand, LolaVie), Gomez gave a sneak peek of something new and limited-edition: the Soft Pinch Matte Bouncy Blush.
Flannery Underwood
“The new Soft Pinch Matte Bouncy Blush is more blurring and cloud-like, giving a really dreamy flush of color with a long-lasting natural matte finish,” Gomez says of the surprise launch, which is only available to shop via the Rare Beauty website for the next 48 hours. Then, it’ll disappear, returning to be part of the core collection officially in March. “It layers beautifully if I want a bolder blush look or a softer effect.”
Aniston also had a beauty surprise up her sleeve, giving the Galentine’s attendees a preview of the brand’s upcoming Peptide Plumping Volume Spray, launching on March 25.
