Salma Hayek Pinault, the Academy Award-nominated actress and producer, has been named the first-ever global brand ambassador for Merz Aesthetics’ Ultherapy PRIME. This groundbreaking collaboration, announced on April 9, 2025, marks Hayek’s debut in the aesthetics industry, promoting a non-invasive skin-lifting treatment that’s revolutionizing beauty standards. With Ultherapy PRIME, Hayek champions confidence and natural beauty, inspiring fans worldwide.
Ultherapy PRIME: The Future of Skincare
Ultherapy PRIME, launched in September 2024, is an FDA-cleared, micro-focused ultrasound platform designed for personalized, non-invasive skin lifting. It targets the neck, chin, eyebrows, and décolleté, smoothing lines and wrinkles with visible results in just one session. With no downtime and effects lasting up to a year or more, it’s a game-changer in medical aesthetics. Merz Aesthetics, the world’s largest dedicated aesthetics business, aims to redefine self-care with this innovative technology.
Salma Hayek’s Authentic Beauty Journey
At 58, Hayek embodies authenticity, embracing her natural aging process with grace. “Self-care is essential,” she said. “Years on screen have taught me to embrace my journey and seek treatments that enhance my natural beauty.” Her trust in Ultherapy PRIME stems from its ability to boost collagen and elastin for a long-lasting, natural lift. This partnership aligns with her advocacy for authentic self-expression and confidence at any age.
A Star-Studded Campaign
Merz Aesthetics’ campaign, inspired by Hayek’s phrase “energy is the future of beauty,” includes a 360-degree media plan with paid ads, influencer collaborations, and in-office materials featuring Hayek. “Salma embodies confidence,” said Chief Marketing Officer Alexis Stern, noting her global appeal and authentic approach to aging. The campaign aims to spark conversations about non-invasive treatments, building on Merz’s history of star-powered endorsements from figures like Demi Lovato.
Salma Hayek Pinault’s role as Ultherapy PRIME’s global ambassador is a milestone for Merz Aesthetics and the beauty industry. By championing a non-invasive treatment that enhances natural beauty, she inspires confidence and self-care worldwide. Visit Ultherapy.com to learn more and follow @Ultherapy on Instagram for updates. As Hayek redefines beauty at 58, she invites us all to embrace our unique journeys with radiance!
