Salma Hayek Pinault, the iconic actress and producer, has been unveiled as the first global brand ambassador for Merz Aesthetics’ Ultherapy PRIME. Announced on April 9, 2025, this partnership highlights Hayek’s commitment to natural beauty and self-care, showcasing a revolutionary non-invasive skin-lifting treatment. As a Hollywood trailblazer, Hayek is set to redefine beauty standards with this groundbreaking campaign.
Revolutionizing Skincare with Ultherapy PRIME
Ultherapy PRIME, launched by Merz Aesthetics in September 2024, is an FDA-cleared ultrasound platform that lifts and tightens skin without surgery. Targeting areas like the neck, chin, and eyebrows, it stimulates collagen production for results that last up to a year or more. With no downtime required, this cutting-edge treatment is transforming the aesthetics industry, offering personalized solutions for radiant, natural-looking skin.
Salma Hayek’s Vision for Authentic Beauty
At 58, Salma Hayek embraces aging with confidence, making her the perfect face for Ultherapy PRIME. “Self-care is my priority,” she shared, praising the treatment’s ability to enhance natural beauty through collagen and elastin boosts. Her authentic approach resonates with fans, as she champions non-invasive options that align with her philosophy of embracing one’s unique journey. Hayek’s involvement elevates Merz Aesthetics’ mission to empower confidence.
A High-Impact Global Campaign
The Ultherapy PRIME campaign, themed “energy is the future of beauty,” features Hayek across a dynamic 360-degree marketing strategy. From digital ads to in-office displays, the campaign leverages Hayek’s global influence to spark interest in non-invasive skincare. “Salma’s authenticity makes her the ideal ambassador,” said Alexis Stern, Merz Aesthetics’ Chief Marketing Officer. The initiative builds on Merz’s legacy of partnering with stars like Demi Lovato to promote aesthetic innovation.
Salma Hayek Pinault’s role as Ultherapy PRIME’s global ambassador marks a new era for Merz Aesthetics and the beauty industry. By advocating for non-invasive skin lifting, she inspires millions to embrace self-care and natural beauty. Explore more at Ultherapy.com and follow @Ultherapy on Instagram for campaign updates. As Hayek redefines beauty with confidence, she invites us to celebrate our own radiance—inside and out!
